Marketing
parse_ad_group_name (UDF)
Please provide a description for the routine
Parse Ad Group Name UDF
This function takes a ad group name and parses out known segments. These segments are things like country, language, or audience; multiple ad groups can share segments.
We use versioned ad group names to define segments, where the ad network (e.g. gads) and the version (e.g. v1, v2) correspond to certain available segments in the ad group name. We track the versions in this spreadsheet.
For a history of this naming scheme, see the original proposal.
See also: marketing.parse_campaign_name, which does the same, but for campaign names.
Parameters
INPUTS
ad_group_name STRING
OUTPUTS
ARRAY<STRUCT<key STRING, value STRING>>
parse_campaign_name (UDF)
Parse a campaign name. Extracts things like region, country_code, and language.
Parse Campaign Name UDF
This function takes a campaign name and parses out known segments. These segments are things like country, language, or audience; multiple campaigns can share segments.
We use versioned campaign names to define segments, where the ad network (e.g. gads) and the version (e.g. v1, v2) correspond to certain available segments in the campaign name. We track the versions in this spreadsheet.
For a history of this naming scheme, see the original proposal.
Parameters
INPUTS
campaign_name STRING
OUTPUTS
ARRAY<STRUCT<key STRING, value STRING>>
parse_creative_name (UDF)
Parse segments from a creative name.
Parse Creative Name UDF
This function takes a creative name and parses out known segments. These segments are things like country, language, or audience; multiple creatives can share segments.
We use versioned creative names to define segments, where the ad network (e.g. gads) and the version (e.g. v1, v2) correspond to certain available segments in the creative name. We track the versions in this spreadsheet.
For a history of this naming scheme, see the original proposal.
See also: marketing.parse_campaign_name, which does the same, but for campaign names.
Parameters
INPUTS
creative_name STRING
OUTPUTS
ARRAY<STRUCT<key STRING, value STRING>>