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Firefox desktop

Metrics and statistics that get computed for every firefox_desktop experiment.

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Metrics

unenroll

Unenrollments

Counts the number of clients with an experiment unenrollment event.

Analysis Periods: daily

Data Source: normandy_events

Statistics: binomial

Definition: 
COALESCE(LOGICAL_OR(        event_category = 'normandy'
        AND event_method = 'unenroll'
        AND event_string_value = '{experiment_slug}'
     ), FALSE)

retained

Retained

Records whether a client submitted any pings (i.e. used Firefox).

Analysis Periods: weekly , daily

Data Source: clients_daily

Statistics: binomial

Definition: 
COALESCE(SUM(pings_aggregated_by_this_row), 0) > 0

qualified_cumulative_days_of_use

QCDOU

The number of days in the interval that each client sent a main ping, given that the client had >0 active hours and >0 URIs loaded.

Analysis Periods: weekly , overall

Data Source: clients_daily

Statistics: bootstrap_mean, deciles

Definition: 
COUNTIF(
    active_hours_sum > 0 AND
    scalar_parent_browser_engagement_total_uri_count_normal_and_private_mode_sum > 0
)

search_count

SAP searches

Counts the number of searches a user performed through Firefox's Search Access Points. Learn more in the search data documentation.

Analysis Periods: weekly , overall

Data Source: search_clients_engines_sources_daily

Statistics: bootstrap_mean, deciles

Definition: 
COALESCE(SUM(sap), 0)

uri_count

URIs visited

Counts the total number of URIs visited. Includes within-page navigation events (e.g. to anchors).

Analysis Periods: weekly , overall

Data Source: clients_daily

Statistics: bootstrap_mean, deciles

Definition: 
COALESCE(SUM(scalar_parent_browser_engagement_total_uri_count_sum), 0)

days_of_use

Days of use

The number of days in the interval that each client sent a main ping.

Analysis Periods: weekly , overall

Data Source: clients_daily

Statistics: bootstrap_mean, empirical_cdf, deciles

Definition: 
COUNT(ds.submission_date)

ad_clicks

Ad clicks

Counts clicks on ads on search engine result pages with a Mozilla partner tag.

Analysis Periods: weekly , overall

Data Source: search_clients_engines_sources_daily

Statistics: bootstrap_mean, deciles

Definition: 
COALESCE(SUM(ad_click), 0)

active_hours

Active hours

Measures the amount of time (in 5-second increments) during which Firefox received user input from a keyboard or mouse. The Firefox window does not need to be focused.

Analysis Periods: weekly , overall

Data Source: clients_daily

Statistics: bootstrap_mean, deciles

Definition: 
COALESCE(SUM(active_hours_sum), 0)

tagged_follow_on_search_count

Tagged follow-on searches

Counts the number of follow-on searches with a Mozilla partner tag. These are additional searches that users performed from a search engine results page after executing a tagged search through a SAP. Learn more in the search data documentation.

Analysis Periods: overall

Data Source: search_clients_engines_sources_daily

Statistics: bootstrap_mean, deciles

Definition: 
COALESCE(SUM(tagged_follow_on), 0)

tagged_search_count

Tagged SAP searches

Counts the number of searches a user performed through Firefox's Search Access Points that were submitted with a partner code and were potentially revenue-generating. Learn more in the search data documentation.

Analysis Periods: overall

Data Source: search_clients_engines_sources_daily

Statistics: bootstrap_mean, deciles

Definition: 
COALESCE(SUM(tagged_sap), 0)

separate_search_engine

Split PBM search engine

Indicates whether the client configured separate search engines for regular browsing and private browsing mode.

Analysis Periods: overall

Data Source: search_clients_engines_sources_daily

Statistics: binomial

Definition: 
COALESCE(ANY_VALUE(default_search_engine != default_private_search_engine), false)

searches_with_ads

Search result pages with ads

Counts search result pages served with advertising. Users may not actually see these ads thanks to e.g. ad-blockers. Learn more in the search analysis documentation.

Analysis Periods: overall

Data Source: search_clients_engines_sources_daily

Statistics: bootstrap_mean, deciles

Definition: 
COALESCE(SUM(search_with_ads), 0)

organic_search_count

Organic searches

Counts organic searches, which are searches that are not performed through a Firefox SAP and which are not monetizable. Learn more in the search data documentation.

Analysis Periods: overall

Data Source: search_clients_engines_sources_daily

Statistics: bootstrap_mean, deciles

Definition: 
COALESCE(SUM(organic), 0)

Data Sources

clients_daily

Definition:

search_clients_engines_sources_daily

Definition:

normandy_events

Definition: