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Ads

metric-hub

Pre-defined dimensions for ads. These dimensions are defined in metric-hub

adm_date

Report Date

Date field from the adM report. Not the date the report was sent to us from adM.

Data Source: admarketplace

Definition:
adm_date

amp_created_date

Ingestion Date

Date field created upon Ingestion.

Data Source: admarketplace

Definition:
created_date

amp_file_date

File Date

Date field tied to when the file was received.

Data Source: admarketplace

Definition:
file_date

amp_advertiser

Advertiser

The advertiser associated with the data.

Data Source: admarketplace

Definition:
advertiser

amp_country_code

Country Code

Two-letter country code following the ISO 3166-1 alpha-2 standard.

Data Source: admarketplace

Definition:
country_code

amp_device

Device

Device type from which the ad interaction originated.

Data Source: admarketplace

Definition:
device

amp_partner_name

Partner Name

Name of the partner associated with the ad data.

Data Source: admarketplace

Definition:
partner_name

amp_placement

Placement

Location or position where the ad was displayed.

Data Source: admarketplace

Definition:
placement

amp_product

Product

Product category or type associated with the ad displayed.

Data Source: admarketplace

Definition:
product

amp_pricing_model

Pricing Model

Pricing model used for billing the ad interaction, e.g., CPC (Cost Per Click) or RPM (Revenue Per Mille).

Data Source: admarketplace

Definition:
pricing_model

amp_position

Ad Position

Position in which the content was shown.

Data Source: admarketplace

Definition:
position