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Multi product

metric-hub

Pre-defined metrics for multi_product. These metrics are defined in metric-hub

mobile_daily_active_users_v1

Mobile DAU

This is the official DAU reporting definition. The logic is detailed on the Confluence DAU page and is automatically cross-checked, actively monitored, and change controlled. Whenever possible, this is the preferred DAU reporting definition to use for Mobile products. This metric needs to be aggregated by submission_date. If it is not aggregated by submission_date, it is similar to a "days of use" metric, and not DAU.

Data Source: mobile_active_users_aggregates_view

Definition:
SUM(dau)

mobile_dau_kpi_v1

Mobile DAU KPI

The average Mobile DAU in the 28-day period ending on December 15th. This is the official Mobile DAU KPI reporting definition. The logic is detailed on the Confluence DAU page and is automatically cross-checked, actively monitored, and change controlled. To reconstruct the annual Mobile DAU KPI, this metric needs to be aggregated by EXTRACT(YEAR FROM submission_date).

Data Source: mobile_active_users_aggregates_view

Definition:
SUM(IF(FORMAT_DATE('%m-%d', submission_date) BETWEEN '11-18' AND '12-15', dau, 0)) / 28

mobile_engagement_rate_v1

Mobile Engagement Rate

The Engagement Rate is calculated as the ratio between DAU and MAU. For each day, we use the single-day DAU number and divide it by the MAU corresponding to the 28-day period ending on that day. For OKR reporting, we then calculate a 28-day moving average of this number. More information is provided on the New Profiles, Retention and Engagement Rate Confluence Page.

Data Source: mobile_engagement_view

Definition:
SUM(dau) / SUM(mau)

mobile_retention_rate_v1

Mobile Retention Rate

The Retention Rate is calculated as the proportion of clients that are active on the 4th week after the metric date.

Data Source: mobile_retention_view

Definition:
SUM(retained_week_4) / SUM(active_metric_date)

mobile_new_profile_retention_rate_v1

Mobile New Proflie Retention Rate

The New Profile Retention Rate is calculated as the proportion of new profiles that are active on the 4th week after the metric date. More information is provided on the New Profiles, Retention and Engagement Rate Confluence Page.

Data Source: mobile_retention_view

Definition:
SUM(retained_week_4_new_profiles) / SUM(new_profiles_metric_date)

search_forecasting_daily_active_users

Daily Active Users

Counts the number of daily active users (DAU) for search revenue forecasting purposes.

Data Source: search_revenue_levers_daily

Definition:
{{agg_sum("dau")}}

search_forecasting_daily_active_users_w_google_default

Daily Active Users with Google as Default

Counts the number of daily active users (DAU) with Google as default search engine for search revenue forecasting purposes.

Data Source: search_revenue_levers_daily

Definition:
{{agg_sum("dau_w_engine_as_default")}}

search_forecasting_daily_active_searchers_w_google_default

Daily Active Users who Search with Google as Default

Counts the number of daily active users (DAU) with Google as default search engine who also conduct a search for search revenue forecasting purposes.

Data Source: search_revenue_levers_daily

Definition:
{{agg_sum("dau_engaged_w_sap")}}

search_forecasting_search_count

SAP search volume

Counts the number of searches a user performed through Firefox's Search Access Points. Learn more in the search data documentation.

Data Source: search_revenue_levers_daily

Definition:
{{agg_sum("sap")}}

search_forecasting_ad_clicks

Ad click volume

Counts clicks on ads on search engine result pages with a Mozilla partner tag.

Data Source: search_revenue_levers_daily

Definition:
{{agg_sum("ad_click")}}

search_forecasting_revenue_per_ad_click

Revenue per Ad Click

Revenue paid to Mozilla per Ad Click.

Data Source: search_revenue_levers_monthly

Definition:
SUM(revenue)/ SUM(ad_click)