Firefox suggest
Usage & engagement metrics and revenue proxies for Firefox Suggest.
Metrics
search_engine_rate
**SERP engagement rate **
Proportion of urlbar sessions ending with an engagement leading to a SERP
Analysis Period: weekly, overall
Data Source: ``
Statistics: population_ratio
Definition:
None
search_engine_clicks
**Urlbar sessions ending on a SERP **
Count of clicks on a result shown in the urlbar dropdown menu leading to a SERP
Analysis Period: weekly, overall
Data Source: urlbar_events_daily_engagement_by_product_result_type_v1
Statistics: bootstrap_mean, deciles
Definition:
SUM(
IF(
product_result_type IN ('default_partner_search_suggestion', 'search_engine', 'trending_suggestion', 'recent_search'),
urlbar_clicks, 0
)
)
urlbar_annoyances
**Urlbar annoyances **
Count of clicks on annoyance signals across all results shown in the urlbar dropdown menu
Analysis Period: weekly, overall
Data Source: urlbar_events_daily_engagement_by_product_result_type_v1
Statistics: bootstrap_mean, deciles
Definition:
SUM(urlbar_annoyances)
urlbar_ctr
**Urlbar engagement rate **
Count of urlbar engagements divided by count of urlbar sessions. This is a population-ratio metric, not a client-level metric.
Analysis Period: weekly, overall
Data Source: ``
Statistics: population_ratio
Definition:
None
urlbar_impressions_suggest
**Urlbar search sessions **
The number of times a user exits the urlbar dropdown menu, either by abandoning the urlbar, engaging with a urlbar result, or selecting an annoyance signal that closes the urlbar dropdown menu
Analysis Period: weekly, overall
Data Source: urlbar_events_daily_engagement_by_product_result_type_v1
Statistics: bootstrap_mean, deciles
Definition:
SUM(urlbar_impressions)
urlbar_clicks
**Urlbar engagements **
Count of clicks on any result shown in the urlbar dropdown menu
Analysis Period: weekly, overall
Data Source: urlbar_events_daily_engagement_by_product_result_type_v1
Statistics: bootstrap_mean, deciles
Definition:
SUM(urlbar_clicks)
ad_click_rate
**Ad Click Rate **
This is a Population Ratio Metric. It is the total number of ad clicks over all clients in the population divided by the total number of SAP searches over all clients in the population.
Analysis Period: weekly, overall
Data Source: ``
Statistics: population_ratio
Definition:
None
urlbar_search_count
**Urlbar search count (Legacy) **
Number of searches performed in the urlbar, including search mode and handoff, from Legacy telemetry
Analysis Period: weekly, overall
Data Source: search_clients_engines_sources_daily
Statistics: bootstrap_mean, deciles
Definition:
SUM(CASE WHEN source LIKE 'urlbar%' THEN COALESCE(sap, 0) ELSE 0 END)
Data Sources
urlbar_events_daily_engagement_by_product_result_type_v1- Urlbar Events Clients Daily
Urlbar Events Clients Daily
Definition:
search_clients_engines_sources_daily- Search Clients Engines Sources Daily
Search Clients Engines Sources Daily
Definition: