Incrementality sponsored tiles
Interaction metrics for sponsored tiles specifically for incrementality tests.
Metrics
sponsored_tile_ctr
**Sponsored Tile Click Through Rate **
Rate of Clicks per Impression Sponsored Tiles (aka Sponsored Topsites on New Tab) across all positions.
Analysis Period: weekly
, overall
Data Source: ``
Statistics: population_ratio
Definition:
None
sponsored_tile_impressions
**Sponsored Tile Impressions **
Count of impressions of Sponsored Tiles (aka Sponsored Topsites on New Tab) across all positions.
Analysis Period: weekly
, overall
Data Source: newtab_clients_daily
Statistics: deciles
, bootstrap_mean
Definition:
COALESCE(SUM(sponsored_topsite_tile_impressions), 0)
sponsored_tile_clicks
**Sponsored Tile Clicks **
Count of clicks of Sponsored Tiles (aka Sponsored Topsites on New Tab) across all positions.
Analysis Period: weekly
, overall
Data Source: newtab_clients_daily
Statistics: deciles
, bootstrap_mean
Definition:
COALESCE(SUM(sponsored_topsite_tile_clicks), 0)
sponsored_tiles_dismissals
**Sponsored Tiles Dismissals Count **
Count of sponsored tiles dismissals in all positions
Analysis Period: weekly
, overall
Data Source: newtab_visits_topsite_tile_interactions
Statistics: deciles
, bootstrap_mean
Definition:
COALESCE(SUM(topsite_tile_interactions.sponsored_topsite_tile_dismissals), 0)
any_sponsored_tiles_dismissals
**Any Sponsored Tiles Dismissed **
Clients that dismissed any sponsored tiles
Analysis Period: weekly
, overall
Data Source: newtab_visits_topsite_tile_interactions
Statistics: binomial
Definition:
COALESCE(LOGICAL_OR(
topsite_tile_interactions.sponsored_topsite_tile_dismissals > 0
), FALSE)
sponsored_tiles_disabled
**Sponsored Tiles Disabled Event **
Boolean that identifies clients that disabled sponsored tiles during experiment
Analysis Period: weekly
, overall
Data Source: sponsored_tiles_clients_daily
Statistics: binomial
Definition:
COALESCE(LOGICAL_OR(sponsored_tiles_disable_count > 0), FALSE)
Data Sources
newtab_clients_daily
- New Tab Clients Daily
New Tab visit aggregated to client-day level
Definition:
newtab_visits_topsite_tile_interactions
- Topsite Tiles Visit Activity Daily
Topsite Tiles Visit Activity Daily
Definition:
sponsored_tiles_clients_daily
- Sponsored Tiles Clients Daily
Sponsored Tiles Clients Daily
Definition: