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Incrementality sponsored tiles

Interaction metrics for sponsored tiles specifically for incrementality tests.

Source | Edit

Metrics

**Sponsored Tile Click Through Rate **

Rate of Clicks per Impression Sponsored Tiles (aka Sponsored Topsites on New Tab) across all positions.

Analysis Period: weekly, overall

Data Source: ``

Statistics: population_ratio

Definition: 
None

**Sponsored Tile Impressions **

Count of impressions of Sponsored Tiles (aka Sponsored Topsites on New Tab) across all positions.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: deciles, bootstrap_mean

Definition: 
COALESCE(SUM(sponsored_topsite_tile_impressions), 0)

**Sponsored Tile Clicks **

Count of clicks of Sponsored Tiles (aka Sponsored Topsites on New Tab) across all positions.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: deciles, bootstrap_mean

Definition: 
COALESCE(SUM(sponsored_topsite_tile_clicks), 0)

**Sponsored Tiles Dismissals Count **

Count of sponsored tiles dismissals in all positions

Analysis Period: weekly, overall

Data Source: newtab_visits_topsite_tile_interactions

Statistics: deciles, bootstrap_mean

Definition: 
COALESCE(SUM(topsite_tile_interactions.sponsored_topsite_tile_dismissals), 0)

any_sponsored_tiles_dismissals

**Any Sponsored Tiles Dismissed **

Clients that dismissed any sponsored tiles

Analysis Period: weekly, overall

Data Source: newtab_visits_topsite_tile_interactions

Statistics: binomial

Definition: 
COALESCE(LOGICAL_OR(
        topsite_tile_interactions.sponsored_topsite_tile_dismissals > 0
      ), FALSE)

**Sponsored Tiles Disabled Event **

Boolean that identifies clients that disabled sponsored tiles during experiment

Analysis Period: weekly, overall

Data Source: sponsored_tiles_clients_daily

Statistics: binomial

Definition: 
COALESCE(LOGICAL_OR(sponsored_tiles_disable_count > 0), FALSE)

Data Sources

newtab_clients_daily- New Tab Clients Daily

New Tab visit aggregated to client-day level

Definition:

newtab_visits_topsite_tile_interactions- Topsite Tiles Visit Activity Daily

Topsite Tiles Visit Activity Daily

Definition:

Sponsored Tiles Clients Daily

Definition: