Skip to content

Incrementality sponsored tiles

Interaction metrics for sponsored tiles specifically for incrementality tests.

Source | Edit

Metrics

**Sponsored Tile Click Through Rate **

Rate of Clicks per Impression Sponsored Tiles (aka Sponsored Topsites on New Tab) across all positions.

Analysis Period: weekly, overall

Data Source: ``

Statistics: population_ratio

Definition: 
None

**Sponsored Tile Impressions **

Count of impressions of Sponsored Tiles (aka Sponsored Topsites on New Tab) across all positions.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: deciles, bootstrap_mean

Definition: 
COALESCE(SUM(sponsored_topsite_impression_count), 0)

**Sponsored Tile Clicks **

Count of clicks of Sponsored Tiles (aka Sponsored Topsites on New Tab) across all positions.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: deciles, bootstrap_mean

Definition: 
COALESCE(SUM(sponsored_topsite_click_count), 0)

**Sponsored Tiles Dismissals Count **

Count of sponsored tiles dismissals in all positions

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: deciles, bootstrap_mean

Definition: 
COALESCE(SUM(sponsored_topsite_dismissal_count), 0)

any_sponsored_tiles_dismissals

**Any Sponsored Tiles Dismissed **

Clients that dismissed any sponsored tiles

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: binomial

Definition: 
COALESCE(LOGICAL_OR(
        sponsored_topsite_dismissal_count > 0
      ), FALSE)

newtab_sponsored_tiles_enabled

**Newtab Sponsored Tiles Enabled **

Whether or not sponsored tiles are enabled on the New Tab. Includes both sponsored and nonsponsored tiles.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: binomial

Definition: 
COALESCE(MAX(CAST(sponsored_topsites_enabled AS INT)), 0)

Data Sources

newtab_clients_daily- New Tab Clients Daily

New Tab visit aggregated to client-day level

Definition: