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Usage and engagement metrics for content in New Tab.

Source | Edit

Metrics

**Sponsored Content Click Through Rate **

Rate of Clicks per impression for Sponsored Content

Analysis Period: weekly, overall

Data Source: ``

Statistics: population_ratio

Definition: 
None

organic_content_impressions

**Organic Content Impressions **

Count of impressions on Organic content.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: linear_model_mean, sum

Definition: 
COALESCE(SUM(sponsored_content_click_count), 0)

**Sponsored Content Impressions **

Count of impressions of Sponsored Content.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: linear_model_mean, sum

Definition: 
COALESCE(SUM(sponsored_content_impression_count), 0)

any_organic_content_clicks

**Any organic Content Clicks **

Client had any Content clicks during the experiment.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: binomial

Definition: 
COALESCE(LOGICAL_OR(organic_content_click_count > 0), FALSE)

newtab_sponsored_content_stories_enabled

**Newtab Sponsored Content Stories Enabled **

Whether or not Content Sponsored Stories is enabled on the New Tab.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: binomial

Definition: 
COALESCE(MAX(CAST(sponsored_content_enabled AS INT)), 0)

newtab_content_enabled

**Newtab Content Enabled **

Whether or not Content is enabled on the New Tab.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: binomial

Definition: 
COALESCE(MAX(CAST(organic_content_enabled AS INT)), 0)

newtab_searches

**Newtab Handoff Searches **

Count of searches performed on the New Tab and handed off to the urlbar

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: deciles, bootstrap_mean

Definition: 
COALESCE(SUM(search_interaction_count), 0)

**Sponsored Content Clicks **

Count of clicks on Sponsored content.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: deciles, bootstrap_mean

Definition: 
COALESCE(SUM(sponsored_content_click_count), 0)

organic_content_clicks

**Organic Content Clicks **

Count of clicks on Organic content.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: deciles, bootstrap_mean

Definition: 
COALESCE(SUM(organic_content_click_count), 0)

Data Sources

newtab_clients_daily- New Tab Clients Daily

New Tab visit aggregated to client-day level

Definition: