Firefox desktop
Metrics and statistics that get computed for every firefox_desktop
experiment.
opmon-config
Metrics
days_of_use
Days of use
The number of days in the interval that each client sent a main ping.
Analysis Periods: daily
Data Source: clients_daily
Statistics: mean
Definition:
COUNT(submission_date)
uri_count
URIs visited
Counts the total number of URIs visited. Includes within-page navigation events (e.g. to anchors).
Analysis Periods: daily
Data Source: clients_daily
Statistics: mean
Definition:
COALESCE(SUM(scalar_parent_browser_engagement_total_uri_count_sum), 0)
active_hours
Active hours
Measures the amount of time (in 5-second increments) during which Firefox received user input from a keyboard or mouse. The Firefox window does not need to be focused.
Analysis Periods: daily
Data Source: clients_daily
Statistics: mean
Definition:
COALESCE(SUM(active_hours_sum), 0)
retained
Retained
Records whether a client submitted any pings (i.e. used Firefox).
Analysis Periods: daily
Data Source: clients_daily
Statistics: mean
Definition:
IF(COALESCE(SUM(pings_aggregated_by_this_row), 0) > 0, 1, 0)
qualified_cumulative_days_of_use
QCDOU
The number of days in the interval that each client sent a main ping, given that the client had >0 active hours and >0 URIs loaded.
Analysis Periods: daily
Data Source: clients_daily
Statistics: mean
Definition:
COUNTIF(
active_hours_sum > 0 AND
scalar_parent_browser_engagement_total_uri_count_normal_and_private_mode_sum > 0
)
ad_clicks
Ad clicks
Counts clicks on ads on search engine result pages with a Mozilla partner tag.
Analysis Periods: daily
Data Source: search_clients_engines_sources_daily
Statistics: mean
Definition:
COALESCE(SUM(ad_click), 0)
search_count
SAP searches
Counts the number of searches a user performed through Firefox's Search Access Points. Learn more in the search data documentation.
Analysis Periods: daily
Data Source: search_clients_engines_sources_daily
Statistics: mean
Definition:
COALESCE(SUM(sap), 0)
jetstream-config
Metrics
client_level_daily_active_users_v2
Firefox Desktop Client-Level DAU
Client-level DAU. The logic is
detailed on the Confluence DAU page
and is automatically cross-checked, actively monitored, and change controlled.
This metric needs to be aggregated by submission_date
. If it is not aggregated by submission_date
, it is
similar to a "days of use" metric, and not DAU.
Analysis Periods: preenrollment_days28
, preenrollment_weekly
, daily
, overall
, weekly
Data Source: firefox_desktop_active_users_view
Statistics: per_client_dau_impact
Definition:
COUNTIF(is_dau)
unenroll
Unenrollments
Counts the number of clients with an experiment unenrollment event.
Analysis Periods: daily
Data Source: normandy_events
Statistics: binomial
Definition:
COALESCE(LOGICAL_OR( event_category = 'normandy'
AND event_method = 'unenroll'
AND event_string_value = '{experiment_slug}'
), FALSE)
retained
Retained
Records whether a client submitted any pings (i.e. used Firefox).
Analysis Periods: daily
, weekly
Data Source: clients_daily
Statistics: binomial
Definition:
COALESCE(SUM(pings_aggregated_by_this_row), 0) > 0
is_default_browser
Is Default Browser
Was Firefox the default browser at any point during the interval?
Analysis Periods: preenrollment_days28
, preenrollment_weekly
, weekly
, overall
Data Source: clients_daily
Statistics: binomial
Definition:
COALESCE(LOGICAL_OR(is_default_browser), FALSE)
qualified_cumulative_days_of_use
QCDOU
The number of days in the interval that each client sent a main ping, given that the client had >0 active hours and >0 URIs loaded.
Analysis Periods: preenrollment_days28
, preenrollment_weekly
, weekly
, overall
Data Source: clients_daily
Statistics: linear_model_mean
, bootstrap_mean
, deciles
Definition:
COUNTIF(
active_hours_sum > 0 AND
scalar_parent_browser_engagement_total_uri_count_normal_and_private_mode_sum > 0
)
search_count
SAP searches
Counts the number of searches a user performed through Firefox's Search Access Points. Learn more in the search data documentation.
Analysis Periods: preenrollment_days28
, preenrollment_weekly
, weekly
, overall
Data Source: search_clients_engines_sources_daily
Statistics: linear_model_mean
, bootstrap_mean
, deciles
Definition:
COALESCE(SUM(sap), 0)
uri_count
URIs visited
Counts the total number of URIs visited. Includes within-page navigation events (e.g. to anchors).
Analysis Periods: preenrollment_days28
, preenrollment_weekly
, weekly
, overall
Data Source: clients_daily
Statistics: linear_model_mean
, bootstrap_mean
, deciles
Definition:
COALESCE(SUM(scalar_parent_browser_engagement_total_uri_count_sum), 0)
days_of_use
Days of use
The number of days in the interval that each client sent a main ping.
Analysis Periods: preenrollment_days28
, preenrollment_weekly
, weekly
, overall
Data Source: clients_daily
Statistics: linear_model_mean
, empirical_cdf
, bootstrap_mean
, deciles
Definition:
COUNT(submission_date)
ad_clicks
Ad clicks
Counts clicks on ads on search engine result pages with a Mozilla partner tag.
Analysis Periods: preenrollment_days28
, preenrollment_weekly
, weekly
, overall
Data Source: search_clients_engines_sources_daily
Statistics: linear_model_mean
, bootstrap_mean
, deciles
Definition:
COALESCE(SUM(ad_click), 0)
active_hours
Active hours
Measures the amount of time (in 5-second increments) during which Firefox received user input from a keyboard or mouse. The Firefox window does not need to be focused.
Analysis Periods: preenrollment_days28
, preenrollment_weekly
, weekly
, overall
Data Source: clients_daily
Statistics: linear_model_mean
, bootstrap_mean
, deciles
Definition:
COALESCE(SUM(active_hours_sum), 0)
tagged_follow_on_search_count
Tagged follow-on searches
Counts the number of follow-on searches with a Mozilla partner tag. These are additional searches that users performed from a search engine results page after executing a tagged search through a SAP. Learn more in the search data documentation.
Analysis Periods: preenrollment_days28
, preenrollment_weekly
, overall
Data Source: search_clients_engines_sources_daily
Statistics: linear_model_mean
, bootstrap_mean
, deciles
Definition:
COALESCE(SUM(tagged_follow_on), 0)
tagged_search_count
Tagged SAP searches
Counts the number of searches a user performed through Firefox's Search Access Points that were submitted with a partner code and were potentially revenue-generating. Learn more in the search data documentation.
Analysis Periods: preenrollment_days28
, preenrollment_weekly
, overall
Data Source: search_clients_engines_sources_daily
Statistics: linear_model_mean
, bootstrap_mean
, deciles
Definition:
COALESCE(SUM(tagged_sap), 0)
searches_with_ads
Search result pages with ads
Counts search result pages served with advertising. Users may not actually see these ads thanks to e.g. ad-blockers. Learn more in the search analysis documentation.
Analysis Periods: preenrollment_days28
, preenrollment_weekly
, overall
Data Source: search_clients_engines_sources_daily
Statistics: linear_model_mean
, bootstrap_mean
, deciles
Definition:
COALESCE(SUM(search_with_ads), 0)
organic_search_count
Organic searches
Counts organic searches, which are searches that are not performed through a Firefox SAP and which are not monetizable. Learn more in the search data documentation.
Analysis Periods: preenrollment_days28
, preenrollment_weekly
, overall
Data Source: search_clients_engines_sources_daily
Statistics: linear_model_mean
, bootstrap_mean
, deciles
Definition:
COALESCE(SUM(organic), 0)