Newtab do no harm
Guardrail metrics for the New Tab. Includes user experience and revenue-related metrics for Search, Pocket and AdMarketplace Sponsored Tiles.
Metrics
newtab_organic_topsite_impressions
**Newtab Organic Tile Impressions **
Count of New Tab organic tile impressions.
Analysis Period: weekly, overall
Data Source: newtab_interactions
Statistics: deciles, bootstrap_mean
Definition:
SUM(COALESCE(organic_topsite_impressions, 0))
newtab_organic_topsite_clicks
**Newtab Organic Tile Clicks **
Count of New Tab organic tile clicks.
Analysis Period: weekly, overall
Data Source: newtab_interactions
Statistics: deciles, bootstrap_mean
Definition:
SUM(COALESCE(organic_topsite_clicks, 0))
newtab_engagement
**Newtab Engagement **
Whether or not the client had a newtab search OR a pocket click OR a tile click.
Analysis Period: weekly, overall
Data Source: newtab_interactions
Statistics: binomial
Definition:
COALESCE(MAX(case when searches > 0 OR pocket_clicks > 0 OR topsite_clicks > 0 OR organic_topsite_clicks > 0 then 1 else 0 end), 0)
newtab_homepage_enabled
**Newtab Homepage Enabled **
Whether or not the homepage is set to display the default New Tab page.
Analysis Period: weekly, overall
Data Source: newtab_interactions
Statistics: binomial
Definition:
COALESCE(MAX(IF(newtab_homepage_category = 'enabled', 1, 0)), 0)
newtab_ad_clicks
**Newtab Ad Clicks **
Count of searches performed on the New Tab that resulted in an ad click
Analysis Period: weekly, overall
Data Source: newtab_interactions
Statistics: deciles, bootstrap_mean
Definition:
SUM(COALESCE(tagged_search_ad_clicks, 0))
newtab_searches
**Newtab Handoff Searches **
Count of searches performed on the New Tab and handed off to the urlbar
Analysis Period: weekly, overall
Data Source: newtab_interactions
Statistics: deciles, bootstrap_mean
Definition:
SUM(COALESCE(searches, 0))
Data Sources
newtab_interactions- New Tab Interactions
New Tab Interactions
Definition: