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Newtab do no harm

Guardrail metrics for the New Tab. Includes user experience and revenue-related metrics for Search, Pocket and AdMarketplace Sponsored Tiles.

Source | Edit

Metrics

newtab_organic_topsite_impressions

**Newtab Organic Tile Impressions **

Count of New Tab organic tile impressions.

Analysis Period: weekly, overall

Data Source: newtab_interactions

Statistics: deciles, bootstrap_mean

Definition:
SUM(COALESCE(organic_topsite_impressions, 0))

newtab_organic_topsite_clicks

**Newtab Organic Tile Clicks **

Count of New Tab organic tile clicks.

Analysis Period: weekly, overall

Data Source: newtab_interactions

Statistics: deciles, bootstrap_mean

Definition:
SUM(COALESCE(organic_topsite_clicks, 0))

newtab_engagement

**Newtab Engagement **

Whether or not the client had a newtab search OR a pocket click OR a tile click.

Analysis Period: weekly, overall

Data Source: newtab_interactions

Statistics: binomial

Definition:
COALESCE(MAX(case when searches > 0 OR pocket_clicks > 0 OR topsite_clicks > 0 OR organic_topsite_clicks > 0 then 1 else 0 end), 0)

newtab_homepage_enabled

**Newtab Homepage Enabled **

Whether or not the homepage is set to display the default New Tab page.

Analysis Period: weekly, overall

Data Source: newtab_interactions

Statistics: binomial

Definition:
COALESCE(MAX(IF(newtab_homepage_category = 'enabled', 1, 0)), 0)

newtab_ad_clicks

**Newtab Ad Clicks **

Count of searches performed on the New Tab that resulted in an ad click

Analysis Period: weekly, overall

Data Source: newtab_interactions

Statistics: deciles, bootstrap_mean

Definition:
SUM(COALESCE(tagged_search_ad_clicks, 0))

newtab_searches

**Newtab Handoff Searches **

Count of searches performed on the New Tab and handed off to the urlbar

Analysis Period: weekly, overall

Data Source: newtab_interactions

Statistics: deciles, bootstrap_mean

Definition:
SUM(COALESCE(searches, 0))

Data Sources

newtab_interactions- New Tab Interactions

New Tab Interactions

Definition: