Newtab do no harm
Guardrail metrics for the New Tab. Includes user experience and revenue-related metrics for Search, Pocket and AdMarketplace Sponsored Tiles.
Metrics
sponsored_pocket_ctr
**Sponsored Pocket Click Through Rate **
Rate of Clicks per impression for Sponsored Pocket Content
Analysis Period: weekly
, overall
Data Source: ``
Statistics: population_ratio
Definition:
None
sponsored_tile_ctr
**Sponsored Tile Click Through Rate **
Rate of Clicks per Impression Sponsored Tiles (aka Sponsored Topsites on New Tab) across all positions.
Analysis Period: weekly
, overall
Data Source: ``
Statistics: population_ratio
Definition:
None
organic_pocket_impressions
**Organic Pocket Impressions **
Count of impressions on Organic Pocket content.
Analysis Period: weekly
, overall
Data Source: newtab_clients_daily
Statistics: linear_model_mean
, sum
Definition:
COALESCE(SUM(organic_pocket_impressions), 0)
organic_pocket_clicks
**Organic Pocket Clicks **
Count of clicks on Organic Pocket content.
Analysis Period: weekly
, overall
Data Source: newtab_clients_daily
Statistics: linear_model_mean
, sum
Definition:
COALESCE(SUM(organic_pocket_clicks), 0)
sponsored_pocket_impressions
**Sponsored Pocket Impressions **
Count of impressions of Sponsored Pocket content.
Analysis Period: weekly
, overall
Data Source: newtab_clients_daily
Statistics: linear_model_mean
, sum
Definition:
COALESCE(SUM(sponsored_pocket_impressions), 0)
sponsored_pocket_clicks
**Sponsored Pocket Clicks **
Count of clicks on Sponsored Pocket content.
Analysis Period: weekly
, overall
Data Source: newtab_clients_daily
Statistics: linear_model_mean
, sum
Definition:
COALESCE(SUM(sponsored_pocket_clicks), 0)
newtab_organic_topsite_impressions
**Newtab Organic Tile Impressions **
Count of New Tab organic tile impressions across all positions.
Analysis Period: weekly
, overall
Data Source: newtab_visits_topsite_tile_interactions
Statistics: linear_model_mean
, sum
Definition:
COALESCE(SUM(topsite_tile_interactions.organic_topsite_tile_impressions), 0)
newtab_organic_topsite_clicks
**Newtab Organic Tile Clicks **
Count of New Tab organic tile clicks across all positions.
Analysis Period: weekly
, overall
Data Source: newtab_visits_topsite_tile_interactions
Statistics: linear_model_mean
, sum
Definition:
COALESCE(SUM(topsite_tile_interactions.organic_topsite_tile_clicks), 0)
sponsored_tile_impressions
**Sponsored Tile Impressions **
Count of impressions of Sponsored Tiles (aka Sponsored Topsites on New Tab) across all positions.
Analysis Period: weekly
, overall
Data Source: newtab_clients_daily
Statistics: linear_model_mean
, sum
Definition:
COALESCE(SUM(sponsored_topsite_tile_impressions), 0)
sponsored_tile_clicks
**Sponsored Tile Clicks **
Count of clicks of Sponsored Tiles (aka Sponsored Topsites on New Tab) across all positions.
Analysis Period: weekly
, overall
Data Source: newtab_clients_daily
Statistics: linear_model_mean
, sum
Definition:
COALESCE(SUM(sponsored_topsite_tile_clicks), 0)
newtab_gt4_searches
**Any Newtab Searches **
Client performed any Newtab Handoff searches during the experiment
Analysis Period: weekly
, overall
Data Source: newtab_clients_daily
Statistics: binomial
Definition:
COALESCE(CASE WHEN SUM(searches) > 4 THEN 1 ELSE 0 END, 0)
newtab_any_searches
**Any Newtab Searches **
Client performed any Newtab Handoff searches during the experiment
Analysis Period: weekly
, overall
Data Source: newtab_clients_daily
Statistics: binomial
Definition:
COALESCE(LOGICAL_OR(searches > 0), FALSE)
newtab_engagement
**Newtab Engagement **
Whether or not the client had a newtab search OR a pocket click OR a tile click.
Analysis Period: weekly
, overall
Data Source: newtab_clients_daily
Statistics: binomial
Definition:
COALESCE(MAX(CASE WHEN visits_with_non_impression_engagement > 0 THEN 1 ELSE 0 END), 0)
newtab_homepage_enabled
**Newtab Homepage Enabled **
Whether or not the homepage is set to display the default New Tab page.
Analysis Period: weekly
, overall
Data Source: newtab_clients_daily
Statistics: binomial
Definition:
COALESCE(MAX(IF(newtab_homepage_category = 'enabled', 1, 0)), 0)
newtab_ad_click_rate
**Newtab Ad Click Rate **
New Tab ad clicks divided by New Tab searches with ads
Analysis Period: weekly
, overall
Data Source: newtab_clients_daily
Statistics: deciles
, bootstrap_mean
Definition:
SAFE_DIVIDE(COALESCE(SUM(tagged_search_ad_clicks), 0), COALESCE(SUM(tagged_search_ad_impressions), 0))
newtab_engaged_visits
**Newtab Engaged Visit Count **
Count of New Tab visits with any engagement
Analysis Period: weekly
, overall
Data Source: newtab_clients_daily
Statistics: deciles
, bootstrap_mean
Definition:
COALESCE(SUM(visits_with_non_impression_engagement), 0)
newtab_visits
**Newtab Visit Count **
Count of New Tab visits
Analysis Period: weekly
, overall
Data Source: newtab_clients_daily
Statistics: deciles
, bootstrap_mean
Definition:
COALESCE(SUM(newtab_visit_count), 0)
Data Sources
newtab_visits_topsite_tile_interactions
- Topsite Tiles Visit Activity Daily
Topsite Tiles Visit Activity Daily
Definition:
``
Definition:
newtab_clients_daily
- New Tab Clients Daily
New Tab visit aggregated to client-day level
Definition: