Firefox suggest

Usage & engagement metrics and revenue proxies for Firefox Suggest.

Source | Edit

Metrics

search_engine_rate

**SERP engagement rate **

Proportion of urlbar sessions ending with an engagement leading to a SERP

Analysis Period: weekly, overall

Data Source: ``

Statistics: population_ratio

Definition:

None

---

search_engine_clicks

**Urlbar sessions ending on a SERP **

Count of clicks on a result shown in the urlbar dropdown menu leading to a SERP

Analysis Period: weekly, overall

Data Source: urlbar_events

Statistics: bootstrap_mean, deciles

Definition:

COUNTIF(
  is_terminal
  AND event_action = 'engaged'
  AND (
    product_selected_result IN ('default_partner_search_suggestion', 'search_engine', 'trending_suggestion')
    OR selected_result IN ('recent_search')
  )
)

---

urlbar_annoyances

**Urlbar annoyances **

Count of clicks on annoyance signals across all results shown in the urlbar dropdown menu

Analysis Period: weekly, overall

Data Source: urlbar_events

Statistics: bootstrap_mean, deciles

Definition:

COUNTIF(event_action = 'annoyance')

---

urlbar_ctr

**Urlbar engagement rate **

Count of urlbar engagements divided by count of urlbar sessions. This is a population-ratio metric, not a client-level metric.

Analysis Period: weekly, overall

Data Source: ``

Statistics: population_ratio

Definition:

None

---

urlbar_impressions

**Urlbar search sessions **

The number of times a user exits the urlbar dropdown menu, either by abandoning the urlbar, engaging with a urlbar result, or selecting an annoyance signal that closes the urlbar dropdown menu

Analysis Period: weekly, overall

Data Source: urlbar_events

Statistics: bootstrap_mean, deciles

Definition:

COUNTIF(is_terminal)

---

urlbar_clicks

**Urlbar engagements **

Count of clicks on any result shown in the urlbar dropdown menu

Analysis Period: weekly, overall

Data Source: urlbar_events

Statistics: bootstrap_mean, deciles

Definition:

COUNTIF(is_terminal and event_action = 'engaged')

---

ad_click_rate

**Ad Click Rate **

This is a Population Ratio Metric. It is the total number of ad clicks over all clients in the population divided by the total number of SAP searches over all clients in the population.

Analysis Period: weekly, overall

Data Source: ``

Statistics: population_ratio

Definition:

None

---

urlbar_search_count

**Urlbar search count (Legacy) **

Number of searches performed in the urlbar, including search mode and handoff, from Legacy telemetry

Analysis Period: weekly, overall

Data Source: search_clients_engines_sources_daily

Statistics: bootstrap_mean, deciles

Definition:

SUM(CASE WHEN source LIKE 'urlbar%' THEN COALESCE(sap, 0) ELSE 0 END)

---

Data Sources

``

Definition:

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urlbar_events- Urlbar Events

Urlbar Events

Definition:

---

search_clients_engines_sources_daily- Search Clients Engines Sources Daily

Search Clients Engines Sources Daily

Definition:

---