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Firefox suggest

Usage & engagement metrics and revenue proxies for Firefox Suggest.

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Metrics

search_engine_rate

**SERP engagement rate **

Proportion of urlbar impressions ending with a click leading to a SERP

Analysis Period: weekly, overall

Data Source: ``

Statistics: population_ratio

Definition:
None

search_engine_clicks

**Urlbar impressions ending on a SERP **

Count of clicks on a result shown in the urlbar dropdown menu leading to a SERP

Analysis Period: weekly, overall

Data Source: urlbar_events

Statistics: bootstrap_mean, deciles

Definition:
COUNTIF(
  is_terminal
  AND event_action = 'engaged'
  AND (
    product_selected_result IN ('default_partner_search_suggestion', 'search_engine', 'trending_suggestion')
    OR selected_result IN ('recent_search')
  )
)

urlbar_annoyances

**urlbar annoyances **

Count of clicks on annoyance signals across all results shown in the urlbar dropdown menu

Analysis Period: weekly, overall

Data Source: urlbar_events

Statistics: bootstrap_mean, deciles

Definition:
COUNT(DISTINCT(CASE WHEN event_action = 'annoyance' THEN event_id ELSE NULL END))

urlbar_ctr

**urlbar click-through rate (ctr) **

Count of urlbar clicks divided by count of urlbar impressions. This is a population-ratio metric, not a client-level metric.

Analysis Period: weekly, overall

Data Source: ``

Statistics: population_ratio

Definition:
None

urlbar_impressions

**urlbar impressions **

The number of times a user exits the urlbar dropdown menu, either by abandoning the urlbar, engaging with a urlbar result, or selecting an annoyance signal that closes the urlbar dropdown menu

Analysis Period: weekly, overall

Data Source: urlbar_events

Statistics: bootstrap_mean, deciles

Definition:
COUNT(DISTINCT(CASE WHEN is_terminal THEN event_id ELSE NULL END))

urlbar_clicks

**urlbar clicks **

Count of clicks on any result shown in the urlbar dropdown menu

Analysis Period: weekly, overall

Data Source: urlbar_events

Statistics: bootstrap_mean, deciles

Definition:
COUNT(DISTINCT(CASE WHEN is_terminal and event_action = 'engaged' THEN event_id ELSE NULL END))

ad_click_rate

**Ad Click Rate **

This is a Population Ratio Metric. It is the total number of ad clicks over all clients in the population divided by the total number of SAP searches over all clients in the population.

Analysis Period: weekly, overall

Data Source: ``

Statistics: population_ratio

Definition:
None

urlbar_search_count

**urlbar searches **

Number of searches performed in the urlbar, including search mode and handoff

Analysis Period: weekly, overall

Data Source: search_clients_engines_sources_daily

Statistics: bootstrap_mean, deciles

Definition:
SUM(CASE WHEN source LIKE 'urlbar%' THEN COALESCE(sap, 0) ELSE 0 END)

Data Sources

``

Definition:


urlbar_events- Urlbar Events

Urlbar Events

Definition:


search_clients_engines_sources_daily- Search Clients Engines Sources Daily

Search Clients Engines Sources Daily

Definition: