Content (formerly known as Pocket) in New Tab
Usage and engagement metrics for content in New Tab.
Metrics
sponsored_content_ctr
Sponsored Content Click Through Rate
Rate of Clicks per impression for Sponsored Content
Analysis Period: weekly, overall
Data Source: ``
Statistics: population_ratio
Definition:
None
organic_content_impressions
Organic Content Impressions
Count of impressions on Organic content.
Analysis Period: weekly, overall
Data Source: newtab_clients_daily
Statistics: linear_model_mean, sum
Definition:
COALESCE(SUM(organic_content_impression_count), 0)
sponsored_content_impressions
Sponsored Content Impressions
Count of impressions of Sponsored Content.
Analysis Period: weekly, overall
Data Source: newtab_clients_daily
Statistics: linear_model_mean, sum
Definition:
COALESCE(SUM(sponsored_content_impression_count), 0)
any_organic_content_clicks
Any organic Content Clicks
Client had any Content clicks during the experiment.
Analysis Period: weekly, overall
Data Source: newtab_clients_daily
Statistics: binomial
Definition:
COALESCE(LOGICAL_OR(organic_content_click_count > 0), FALSE)
newtab_sponsored_content_stories_enabled
Newtab Sponsored Content Stories Enabled
Whether or not Content Sponsored Stories is enabled on the New Tab.
Analysis Period: weekly, overall
Data Source: newtab_clients_daily
Statistics: binomial
Definition:
COALESCE(MAX(CAST(sponsored_content_enabled AS INT)), 0)
newtab_content_enabled
Newtab Content Enabled
Whether or not Content is enabled on the New Tab.
Analysis Period: weekly, overall
Data Source: newtab_clients_daily
Statistics: binomial
Definition:
COALESCE(MAX(CAST(organic_content_enabled AS INT)), 0)
newtab_searches
Newtab Handoff Searches
Count of searches performed on the New Tab and handed off to the urlbar
Analysis Period: weekly, overall
Data Source: newtab_clients_daily
Statistics: deciles, bootstrap_mean
Definition:
COALESCE(SUM(search_interaction_count), 0)
sponsored_content_clicks
Sponsored Content Clicks
Count of clicks on Sponsored content.
Analysis Period: weekly, overall
Data Source: newtab_clients_daily
Statistics: deciles, bootstrap_mean
Definition:
COALESCE(SUM(sponsored_content_click_count), 0)
organic_content_clicks
Organic Content Clicks
Count of clicks on Organic content.
Analysis Period: weekly, overall
Data Source: newtab_clients_daily
Statistics: deciles, bootstrap_mean
Definition:
COALESCE(SUM(organic_content_click_count), 0)
Data Sources
newtab_clients_daily- New Tab Clients Daily
New Tab visit aggregated to client-day level
Definition: