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Pocket newtab

Usage and engagement metrics for Pocket content in New Tab.

Source | Edit

Metrics

newtab_sponsored_pocket_stories_enabled

**Newtab Sponsored Pocket Stories Enabled **

Whether or not Pocket Sponsored Stories is enabled on the New Tab.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: binomial

Definition:
COALESCE(MAX(CAST(pocket_sponsored_stories_enabled AS INT)), 0)

newtab_pocket_enabled

**Newtab Pocket Enabled **

Whether or not Pocket is enabled on the New Tab.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: binomial

Definition:
COALESCE(MAX(CAST(pocket_enabled AS INT)), 0)

newtab_searches

**Newtab Handoff Searches **

Count of searches performed on the New Tab and handed off to the urlbar

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: deciles, bootstrap_mean

Definition:
COALESCE(SUM(searches, 0))

**Sponsored Pocket Clicks **

Count of clicks on Sponsored Pocket content.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: deciles, bootstrap_mean

Definition:
COALESCE(SUM(sponsored_pocket_clicks, 0))

organic_pocket_clicks

**Organic Pocket Clicks **

Count of clicks on Organic Pocket content.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: deciles, bootstrap_mean

Definition:
COALESCE(SUM(organic_pocket_clicks, 0))

Data Sources

newtab_clients_daily- New Tab Clients Daily

New Tab visit aggregated to client-day level

Definition: