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Pocket newtab

Usage and engagement metrics for Pocket content in New Tab.

Source | Edit

Metrics

**Sponsored Pocket Click Through Rate **

Rate of Clicks per impression for Sponsored Pocket Content

Analysis Period: weekly, overall

Data Source: ``

Statistics: population_ratio

Definition: 
None

organic_pocket_impressions

**Organic Pocket Impressions **

Count of impressions on Organic Pocket content.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: linear_model_mean, sum

Definition: 
COALESCE(SUM(organic_pocket_impressions), 0)

**Sponsored Pocket Impressions **

Count of impressions of Sponsored Pocket content.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: linear_model_mean, sum

Definition: 
COALESCE(SUM(sponsored_pocket_impressions), 0)

any_organic_pocket_clicks

**Any organic Pocket Clicks **

Client had any Pocket clicks during the experiment.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: binomial

Definition: 
COALESCE(LOGICAL_OR(organic_pocket_clicks > 0), FALSE)

newtab_sponsored_pocket_stories_enabled

**Newtab Sponsored Pocket Stories Enabled **

Whether or not Pocket Sponsored Stories is enabled on the New Tab.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: binomial

Definition: 
COALESCE(MAX(CAST(pocket_sponsored_stories_enabled AS INT)), 0)

newtab_pocket_enabled

**Newtab Pocket Enabled **

Whether or not Pocket is enabled on the New Tab.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: binomial

Definition: 
COALESCE(MAX(CAST(pocket_enabled AS INT)), 0)

newtab_searches

**Newtab Handoff Searches **

Count of searches performed on the New Tab and handed off to the urlbar

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: deciles, bootstrap_mean

Definition: 
COALESCE(SUM(searches), 0)

**Sponsored Pocket Clicks **

Count of clicks on Sponsored Pocket content.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: deciles, bootstrap_mean

Definition: 
COALESCE(SUM(sponsored_pocket_clicks), 0)

organic_pocket_clicks

**Organic Pocket Clicks **

Count of clicks on Organic Pocket content.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: deciles, bootstrap_mean

Definition: 
COALESCE(SUM(organic_pocket_clicks), 0)

Data Sources

``

Definition:

newtab_clients_daily- New Tab Clients Daily

New Tab visit aggregated to client-day level

Definition: