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Multi product

metric-hub

Pre-defined metrics for multi_product. These metrics are defined in metric-hub

mobile_daily_active_users_v1

Mobile DAU

This is the official DAU reporting definition. The logic is defined in bigquery-etl and is automatically cross-checked, actively monitored, and change controlled. Whenever possible, this is the preferred DAU reporting definition to use for Mobile products. This metric needs to be aggregated by submission_date. If it is not aggregated by submission_date, it is similar to a "days of use" metric, and not DAU.

For more information, refer to [the DAU description in Confluence](https://mozilla-hub.atlassian.net/wiki/spaces/DATA/pages/314704478/Daily+Active+Users+DAU+Metric).
For questions please contact bochocki@mozilla.com or firefox-kpi@mozilla.com.

Data Source: mobile_active_users_aggregates_v1

Definition:
SUM(dau)

mobile_dau_kpi_v1

Mobile DAU KPI

The average Mobile DAU in the 28-day period ending on December 15th. This is the official Mobile DAU KPI reporting definition. The logic for calculating DAU is defined in bigquery-etl and is automatically cross-checked, actively monitored, and change controlled. To reconstruct the annual Mobile DAU KPI, this metric needs to be aggregated by EXTRACT(YEAR FROM submission_date).

For more information, refer to [the DAU description in Confluence](https://mozilla-hub.atlassian.net/wiki/spaces/DATA/pages/314704478/Daily+Active+Users+DAU+Metric).
For questions please contact bochocki@mozilla.com or firefox-kpi@mozilla.com.

Data Source: mobile_active_users_aggregates_v1

Definition:
SUM(IF(FORMAT_DATE('%m-%d', submission_date) BETWEEN '11-18' AND '12-15', dau, 0)) / 28

search_forecasting_daily_active_users

Daily Active Users

Counts the number of daily active users (DAU) for search revenue forecasting purposes.

Data Source: search_revenue_levers_daily

Definition:
{{agg_sum("dau")}}

search_forecasting_daily_active_users_w_google_default

Daily Active Users with Google as Default

Counts the number of daily active users (DAU) with Google as default search engine for search revenue forecasting purposes.

Data Source: search_revenue_levers_daily

Definition:
{{agg_sum("dau_w_engine_as_default")}}

search_forecasting_daily_active_searchers_w_google_default

Daily Active Users who Search with Google as Default

Counts the number of daily active users (DAU) with Google as default search engine who also conduct a search for search revenue forecasting purposes.

Data Source: search_revenue_levers_daily

Definition:
{{agg_sum("dau_engaged_w_sap")}}

search_forecasting_search_count

SAP search volume

Counts the number of searches a user performed through Firefox's Search Access Points. Learn more in the search data documentation.

Data Source: search_revenue_levers_daily

Definition:
{{agg_sum("sap")}}

search_forecasting_ad_clicks

Ad click volume

Counts clicks on ads on search engine result pages with a Mozilla partner tag.

Data Source: search_revenue_levers_daily

Definition:
{{agg_sum("ad_click")}}