Onboarding

Metrics relevant to onboarding (default browser rate)

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Metrics

at_least_1_cta_ctr_onboarding

Clicked at least one CTA

This metric looks at proportion of all new profiles that were exposed to onboarding cards and clicked at least one action during on-boarding.

Analysis Period: weekly, overall

Data Source: special_onboarding_events_v2

Statistics: binomial

Definition:

COALESCE(SUM(at_least_1_cta))

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sign_in_ctr_onboarding

Sign in Click

This metric looks at proportion of all new profiles that were exposed to the sign-in card and clicked the action during on-boarding.

Analysis Period: weekly, overall

Data Source: special_onboarding_events_v2

Statistics: binomial

Definition:

COALESCE(SUM(sign_in_flag))

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set_to_default_ctr_onboarding

Set to Default Click

This metric looks at proportion of all new profiles that were exposed to the set to default card and clicked the action during on-boarding.

Analysis Period: weekly, overall

Data Source: special_onboarding_events_v2

Statistics: binomial

Definition:

COALESCE(SUM(set_to_default_flag))

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turn_on_notifications_ctr_onboarding

Turn on Notification Click

This metric looks at proportion of all new profiles that were exposed to the turn on notification card and clicked the action during on-boarding.

Analysis Period: weekly, overall

Data Source: special_onboarding_events_v2

Statistics: binomial

Definition:

COALESCE(SUM(turn_on_notifications_flag))

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Data Sources

special_onboarding_events_v2

Definition:

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