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Sponsored tiles

Interaction metrics for sponsored tiles.

Source | Edit

Metrics

**Sponsored Tile Impressions **

Count of impressions of Sponsored Tiles (aka Sponsored Topsites on New Tab).

Analysis Period: weekly, overall

Data Source: newtab_interactions

Statistics: deciles, bootstrap_mean

Definition: 
SUM(COALESCE(sponsored_topsite_impressions, 0))

**Sponsored Tile Clicks **

Count of clicks of Sponsored Tiles (aka Sponsored Topsites on New Tab).

Analysis Period: weekly, overall

Data Source: newtab_interactions

Statistics: deciles, bootstrap_mean

Definition: 
SUM(COALESCE(sponsored_topsite_clicks, 0))

**Sponsored Tiles Dismissals Count (Positions 1 and 2) **

Count of sponsored tiles dismissals in the first two positions

Analysis Period: weekly, overall

Data Source: activity_stream_events

Statistics: deciles, bootstrap_mean

Definition: 
COUNTIF(
        event = 'BLOCK'
        AND value LIKE '%spoc%'
        AND SOURCE = 'TOP_SITES'
        AND action_position <= 1
      )

**Sponsored Tiles Dismissals Count **

Count of sponsored tiles dismissals in all positions

Analysis Period: weekly, overall

Data Source: activity_stream_events

Statistics: deciles, bootstrap_mean

Definition: 
COUNTIF(
        event = 'BLOCK'
        AND value LIKE '%spoc%'
        AND SOURCE = 'TOP_SITES'
      )

any_sponsored_tiles_dismissals

**Any Sponsored Tiles Dismissed **

Clients that dismissed any sponsored tiles

Analysis Period: weekly, overall

Data Source: activity_stream_events

Statistics: binomial

Definition: 
COALESCE(LOGICAL_OR(
        event = 'BLOCK'
        AND value LIKE '%spoc%'
        AND SOURCE = 'TOP_SITES'
      ), FALSE)

**Sponsored Tiles Disabled Event **

Boolean that identifies clients that disabled sponsored tiles during experiment

Analysis Period: weekly, overall

Data Source: sponsored_tiles_clients_daily

Statistics: binomial

Definition: 
COALESCE(LOGICAL_OR(sponsored_tiles_disable_count > 0), FALSE)

Data Sources

activity_stream_events- Activity Stream Events

Activity Stream Event pings

Definition:

newtab_interactions- New Tab Interactions

New Tab Interactions

Definition:

Sponsored Tiles Clients Daily

Definition: