Sponsored Tiles

Interaction metrics for sponsored tiles.

Source | Edit

Metrics

sponsored_tile_impressions

Sponsored Tile Impressions

Count of impressions of Sponsored Tiles (aka Sponsored Topsites on New Tab) across all positions.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: deciles, bootstrap_mean

Definition:

COALESCE(SUM(sponsored_topsite_impression_count), 0)

---

sponsored_tile_clicks

Sponsored Tile Clicks

Count of clicks of Sponsored Tiles (aka Sponsored Topsites on New Tab) across all positions.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: deciles, bootstrap_mean

Definition:

COALESCE(SUM(sponsored_topsite_click_count), 0)

---

sponsored_tiles_dismissals

Sponsored Tiles Dismissals Count

Count of sponsored tiles dismissals in all positions

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: deciles, bootstrap_mean

Definition:

COALESCE(SUM(sponsored_topsite_dismissal_count), 0)

---

any_sponsored_tiles_dismissals

Any Sponsored Tiles Dismissed

Clients that dismissed any sponsored tiles

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: binomial

Definition:

COALESCE(LOGICAL_OR(
        sponsored_topsite_dismissal_count > 0
      ), FALSE)

---

newtab_sponsored_tiles_enabled

Newtab Sponsored Tiles Enabled

Whether or not sponsored tiles are enabled on the New Tab. Includes both sponsored and nonsponsored tiles.

Analysis Period: weekly, overall

Data Source: newtab_clients_daily

Statistics: binomial

Definition:

COALESCE(MAX(CAST(sponsored_topsites_enabled AS INT)), 0)

---

Data Sources

newtab_clients_daily- New Tab Clients Daily

New Tab visit aggregated to client-day level

Definition:

---